About Morinaga

Penghargaan Morinaga

Continuous hard work and innovation in various aspects is Morinaga's principle to be a companion nutrient for Indonesian Platinum Generation. This is evidenced by the various awards and recognition we receive each year.

Penghargaan Morinaga

Pencapaian kami

Sejak pertama terbentuk, Morinaga telah mendapatkan berbagai macam penghargaan karena inovasinya yang selalu mengikuti kebutuhan-kebutuhan konsumer akan susu pertumbuhan.

  • 2025

    Brand Choice Award 2025 – Morinaga Platinum, Kategori Susu Formula | 15 September 2025

    The brand choice award for mom n kids is an award given by infobrand & trans n co to national or international brands in Mother and Child Category who promote their products through marketplace, this Riset this research was conducted for 115 Category, and more than 700 brand,  based on 3 parameters research assessment there are :

     

    • Digital Brand Awareness Aspect, measured by the number of brand reviews on internet pages and the number of brands searched by internet users by referring to search engine data
    • Brand choice aspect, The number of sales transactions, product reviews and ratings in a category through official stores in the top 2 marketplaces.
    • Social Media Aspect, measured by brand activity and engagement between brands and followers on the top 3 social media, FB, IG and Youtube.

     

    Morinaga Chil Kid has Chosen with the achievement of more than 350 Bio transactions , with 900K Customer Review through official stores in  top 2 marketplaces, and supported by 1.2 Million Facebook page followers and 280k more followers on IG.

  • 2025

    MECA 2025 – Morinaga Platinum, Impactful Above The Line Campaign of the Year | 2025

    For the first time, Morinaga has proudly received the Marketeers Editor’s Choice Awards (MECA) 2025 in the category of Impactful Above The Line Campaign of the Year.

    This achievement was earned through the “Your Choice, Their Future” campaign, which made a powerful impact by creating an emotional connection between mothers and children in pursuing their best possible future.

    This accomplishment reaffirms Morinaga’s belief that the future is not a matter of chance—it’s the result of countless meaningful choices made today. Because #TimeCan’tTBeReverse

  • 2025

    MURI 2025 – Morinaga Soya, Edukasi Alergi kepada Pasangan Orang Tua dan Anak Terbanyak | 3 Juli 2025

    MURI record for "The largest number of parent-child pairs educated on allergy awareness with more than 1k++ parents" This record was held together with press conference Morinaga Soya (41 national media attended; which as of today (update per morning 11.00) has generated 34 media coverages 50% tier 1 and 50% tier 2 with a total publicity value of Rp 3.6 billion; 254mio++ reach.

    This record as part of ongoing initiative ‘Your Choice, Their Future’ campaign with activities of Hospital Parenting Seminar (12 hospitals with flagship hospitals).

    With this MURI record sustain the momentum of virality and awareness for Morinaga Soya as the pioneering leader in the premium specialty milk formula market.

    #Your Choice, Their Future

    SOYAKinBisa Jadi Juara

     

  • 2024

    Indonesia Digital Popular Brand Award 2024 – Morinaga GUM, Formula Milk | 27 March 2024

    The Indonesia Digital Popular Brands Awards are given to brands based on the results of the Indonesian Digital Popular Brand Index reset, namely a digital reset that is able to provide a measure of the success of a brand's popularity in the digital era, especially internet consumer consumers through Search Engine Based, Social Media Based, and Website Based.

    Morinaga Platinum won the 2023 Indonesia Digital Popular Brand Awards, With more than 1,5 mio reviews on the internet, searched for more than 27,600 per month on search pages, with more than 305 thousand followers on Instagram.

  • 2024

    MURI 2024 – Morinaga Soya, Unggahan Cerita Tumbuh Kembang Anak oleh Ibu Terbanyak

    Media Gathering [12 Des 2024] GERAKAN 1000 Cerita Bunda Anak Juara, Dukungan Morinaga Soya Untuk Anak Indonesia

    Gerakan 1000 Cerita Bunda Anak Juara, sebuah inisiatif yang mengajak para bunda di seluruh Indonesia berbagi pengalaman dalam menghadapi tantangan anak dengan Alergi Susu Sapi (ASS). 

    Gerakan ini berhasil mencetak rekor Museum Rekor Dunia Indonesia (MURI) dengan

    lebih dari 1.000 kisah inspiratif dari para bunda di seluruh Indonesia. 

    Sekaligus menjadi bukti kepedulian Morinaga Soya terhadap kebutuhan tumbuh kembang anak-anak Indonesia, media gathering yang dilaksanakan 12 Des 2024 ini dihadiri 35 jurnalis dan 50 Momfluencers komunitas bunda terhimpun dalam Allergy Smart Solution Community  

    berdiskusi dan berbagi pengalaman bersama pakar, yaitu Prof DR. Budi Setiabudiawan, SpA(K) dan Psikolog Klinis Anak & Remaja Irma Gustiana beserta Brand Ambassador Morinaga Soya Astrid Tiar.

  • 2023

    Brand Choice Award 2023 By Infobrand.id - Morinaga Soya (Category : Soy Formula Milk)

    The brand choice award for mom n kids is an award given by infobrand & trans n co to national or international brands in category who promote their products through marketplace, this research was conducted for 115 Category, and more than 700 brand,  based on 3 parameters research assessment there are :

     

    • Digital Brand Awareness Aspect, measured by the number of brand reviews on internet pages and the number of brands searched by internet users by referring to search engine data
    • Brand choice aspect, The number of sales transactions, product reviews and ratings in a category through official stores in the top 2 marketplaces.
    • Social Media Aspect, measured by brand activity and engagement between brands and followers on the top 3 social media, FB, IG and Youtube.

     

    Morinaga Soya has chosen with the achievement of more than 44 Bio transactions & rating poin 4.9 through official stores in  top 2 marketplaces,  and supported by more than 44K  followers on IG.

     

  • 2023

    Indonesia Digital Popular Brand Award 2023 By Infobrand.id - Morinaga GUM (Category : Formula Milk)

    The Indonesia Digital Popular Brands Awards are given to brands based on the results of the Indonesian Digital Popular Brand Index reset, namely a digital reset that is able to provide a measure of the success of a brand's popularity in the digital era, especially internet consumer consumers through Search Engine Based, Social Media Based, and Website Based.

    Morinaga Platinum won the 2023 Indonesia Digital Popular Brand Awards, With more than 90,000 reviews on the internet, searched for more than 6,600 per month on search pages, with more than 200 thousand followers on Instagram.

  • 2023

    Indonesia Digital Popular Brand Award 2023 By Infobrand.id - Morinaga GUM (Category : Formula Milk)

    Brand Choice Award  mengacu pada 3 aspek penilaian,

    1. Digital Brand Awarness - brand awareness diukur berdasarkan banyaknya ulasan di halaman internet
    2. Digital consumer Review & Rating Aspect - Brand review & rating diukur dari banyaknya ulasan dan penilaian yang  diberikan konsumen
    3. Digital Consumer Choice Aspect - Banyaknya transaksi penjualan melalui Official Store / Marketplace
  • 2023

    Brand Choice for Mom & Kids Awards 2023 By Infobrand.id Morinaga BMT (Susu Formula 0-12 Bulan)

    The Brand Choice Award is given by Infobrand & Trans n Co  to Brands based on the results of the Brand Choice Research Index  in Category who promotes their products through Marketplace, this research was conducted for 350  catagories, and more than 700 brands, based on 3 assessment parameters :

    1.Digital Brand Awareness Aspect, measured by the number of brand reviews on internet pages and the number of brands searched by internet users by referring to search engine data

    2.Digital Consumer Choice Aspect, measured by The number of sales transactions on Official Store / Market Place

    3.Digital Consumer Reviews & Rating Aspect, measured by the number of reviews and ratings from customers

     

  • 2023

    Company Care Children Award 2023 by Surabaya Mayor – Morinaga Chil*Go!, 31 July 2023

    This acknowledgment is awarded to PT. Sanghiang Perkasa (Morinaga Chil*Go!) as the company and also brand that care to Children in the Surabaya City with criteria:

    1. Support roadshow of National Children’s day celebration though competition event especially in the Kindergarten, Elementary School on May - July 2023 that’s hosted by Surabaya Government.
    2. Support Nutritional supplementation Program to Prevent Stunting in the Surabaya City on June 2023



  • 2023

    Brand Choice for Mom & Kids Awards 2023 – Morinaga Chil Kid, Formula Milk 1–3 Years

    The brand choice award for mom n kids is an award given by infobrand & trans n co to national or international brands in Mother and Child Category who promote their products through marketplace, this Riset this research was conducted for 115 Category, and more than 700 brand,  based on 3 parameters research assessment there are :

     

    • Digital Brand Awareness Aspect, measured by the number of brand reviews on internet pages and the number of brands searched by internet users by referring to search engine data
    • Brand choice aspect, The number of sales transactions, product reviews and ratings in a category through official stores in the top 2 marketplaces.
    • Social Media Aspect, measured by brand activity and engagement between brands and followers on the top 3 social media, FB, IG and Youtube.

     

    Morinaga Chil Kid has Chosen with the achievement of more than 84 Bio transactions through official stores in  top 2 marketplaces, and supported by 1.2 Million Facebook page followers and 280k more followers on IG.

  • 2023

    Brand Choice for Mom & Kids Awards 2023 Morinaga Soya (Category : Susu Formula Soya)

    The brand choice award for mom n kids is an award given by infobrand & trans n co to national or international brands in Mother and Child Category who promote their products through marketplace, this Riset this research was conducted for 115 Category, and more than 700 brand,  based on 3 parameters research assessment there are :

     

    • Digital Brand Awareness Aspect, measured by the number of brand reviews on internet pages and the number of brands searched by internet users by referring to search engine data
    • Brand choice aspect, The number of sales transactions, product reviews and ratings in a category through official stores in the top 2 marketplaces.
    • Social Media Aspect, measured by brand activity and engagement between brands and followers on the top 3 social media, FB, IG and Youtube.

     

    Morinaga Soya has Chosen with the achievement of more than 40 Bio transactions & rating poin 4.9 through official stores in  top 2 marketplaces,  and supported by more than 10 K  followers on IG.

  • 2022

    Indonesia Top Digital PR Award 2022 by Infobrand.id in collaboration with TrasNco

    To appreciate for companies that have succeeded in processing and utilizing their Digital PR in communicating, engaging with their consumers to create positive perceptions of the products or services of a brand or company.

    Tras N co and Infobrand.id work together to organize the INDONESIA TOP DIGITAL PUBLIC RELATIONS AWARD.

    The Indonesia Top Digital PR Index 2022 research was conducted in November 2021 – January 2022, on more than 1,000 brands from 140 researched brand categories in Indonesia. The research uses 3 digital assessment parameters, namely: 

    1. Digital Media Aspect, 
    2. Social Engagement Aspect, and 
    3. Digital Mention Aspect.
  • 2022

    Consumer’s Brand Choice Award 2022 By Infobrand.id and TransNco (Categori : Soy Formula)

    Brand Choice Award is a appreciation and prestigious recognition given by TRAS N CO Indonesia in collaboration with INFOBRAND.ID to National and International brands that market their products through the marketplace in Indonesia and are considered to have succeeded in becoming the choice of Indonesian consumers. 

    Brand Choice Index research was conducted in December 2021 - February 2022, on 150 categories products with more than 1,000 brands were researched based on 3 assessment parameters : 

    1. Digital Brand Awareness Aspect
    2. Digital Consumers Choice Aspect
    3. Digital Consumers' Reviews & Rating Aspect

    “Morinaga Soya wins Consumer’s Brand Choice Award 2022 in Soy Formula Cateogry” with total score 16,78% as a appreciation and prestigious recognition given by TRAS N CO Indonesia and INFOBRAND.ID to Chil Kid Soya for the most popular product in the E Commerce. 

  • 2022

    Brand Choice for Mom & Kids Awards 2022 Morinaga Chil Kid Category : Susu Formula 1-3 Tahun

    The brand choice award for mom n kids is an award given by infobrand & trans n co to national or international brands in Mother and Child Category who promote their products through marketplace, this Riset this research was conducted for 115 Category, and more than 700 brand,  based on 3 parameters research assessment there are :

     

    • Digital Brand Awareness Aspect, measured by the number of brand reviews on internet pages and the number of brands searched by internet users by referring to search engine data
    • Brand choice aspect, The number of sales transactions, product reviews and ratings in a category through official stores in the top 2 marketplaces.
    • Social Media Aspect, measured by brand activity and engagement between brands and followers on the top 3 social media, FB, IG and Youtube.

     

    Morinaga Chil Kid has Chosen with the achievement of more than 84 Bio transactions through official stores in  top 2 marketplaces, and supported by 1.2 Million Facebook page followers and 280k more followers on IG.

  • 2022

    Brand Choice for Mom & Kids 2022 Awards 2022 Morinaga Chil School 4-6 Tahun

    The brand choice award for mom n kids is an award given by infobrand & trans n co to national or international brands in Mother and Child Category who promote their products through marketplace, this Riset this research was conducted for 115 Category, and more than 700 brand,  based on 3 parameters research assessment there are :

     

    • Digital Brand Awareness Aspect, measured by the number of brand reviews on internet pages and the number of brands searched by internet users by referring to search engine data
    • Brand choice aspect, The number of sales transactions, product reviews and ratings in a category through official stores in the top 2 marketplaces.
    • Social Media Aspect, measured by brand activity and engagement between brands and followers on the top 3 social media, FB, IG and Youtube.

     

    Morinaga Chil School  has Chosen with the achievement of more than 61 Bio transactions & rating poin 4.9 through official stores in  top 2 marketplaces,  and supported by 1.2 Million Facebook page followers and 280k more followers on IG.

     

  • 2022

    rand Choice for Mom & Kids Awards 2022 Morinaga BMT (Category : Susu Formula 0-12 Bulan)

    he brand choice award for mom n kids is an award given by infobrand & trans n co to national or international brands in Mother and Child Category who promote their products through marketplace, this Riset this research was conducted for 115 Category, and more than 700 brand,  based on 3 parameters research assessment there are :

     

    • Digital Brand Awareness Aspect, measured by the number of brand reviews on internet pages and the number of brands searched by internet users by referring to search engine data
    • Brand choice aspect, The number of sales transactions, product reviews and ratings in a category through official stores in the top 2 marketplaces.
    • Social Media Aspect, measured by brand activity and engagement between brands and followers on the top 3 social media, FB, IG and Youtube.

     

    Morinaga BMT has Chosen with the achievement of more than 41 Bio transactions through official stores in  top 2 marketplaces, and supported by 1.2 Million Facebook page followers and 280k more followers on IG

  • 2022

    Brand Choice for Mom & Kids Awards 2022 Morinaga Soya (Category : Susu Formula Soya)

    The brand choice award for mom n kids is an award given by infobrand & trans n co to national or international brands in Mother and Child Category who promote their products through marketplace, this Riset this research was conducted for 115 Category, and more than 700 brand,  based on 3 parameters research assessment there are :

     

    • Digital Brand Awareness Aspect, measured by the number of brand reviews on internet pages and the number of brands searched by internet users by referring to search engine data
    • Brand choice aspect, The number of sales transactions, product reviews and ratings in a category through official stores in the top 2 marketplaces.
    • Social Media Aspect, measured by brand activity and engagement between brands and followers on the top 3 social media, FB, IG and Youtube.

     

    Morinaga Soya has Chosen with the achievement of more than 40 Bio transactions & rating poin 4.9 through official stores in  top 2 marketplaces,  and supported by more than 10 K  followers on IG.

  • 2022

    Mother & Beyond Reader’s Choice Awards 2022 Morinaga GUM Best of the Best (Category : Formula Milk)

    Mother & Beyond Reader's Choice Awards is a routine agenda for Mother & Beyond every year as an award event for selected products for mothers, babies, toddlers, preteens, and families. These products were selected by their reader's through questionnaire on online survey for a period of approximately 1 month.

    Morinaga Chil Kid won as Best of The Best Reader’s Choice Award for Susu Pertumbuhan category

  • 2022

    Mother & Beyond Reader’s Choice Awards 2022 Morinaga Chil*Go! Best of the Best ( Kids Liquid Milk)

    Mother & Beyond Reader's Choice Awards is a routine agenda for Mother & Beyond every year as an award event for selected products for mothers, babies, toddlers, preteens, and families. These products were selected by their reader's through questionnaire on online survey for a period of approximately 1 month.

    Morinaga Chil Go  won as Best of The Best Reader’s Choice Award for Susu Cair untuk anak

  • 2021

    Indonesia Digital Popular Brand Award 2021 By Infobrand.id and TransNco

    Indonesia Digital Popular Brand Award 2021, This award was given to Morinaga Platinum, Morinaga Platinum became the most popular product in the digital and has the highest brand activity with over 7,000 monthly internet searches, based on the results of surveys and research conducted by Infobrand.id and Trans.co.

  • 2021

    Consumer’s Brand Choice Award 2021 By Infobrand.id and TransNco (Categori : Soy Formula)

    Morinaga Soya wins Consumer’s Brand Choice Award 2021 in Soy Formula Cateogry” with total score 23,37%. Brand Choice Award is a appreciation and prestigious recognition given by TRAS N CO Indonesia and INFOBRAND.ID to Chil Kid Soya for the most popular product in the E Commerce. 

  • 2021

    HerStory Indonesia Mom’s Favorite : Baby and Kids Brand Award 2021 (Sub Categori : Kids Milk)

    HerStory Indonesia Mom's Favorite: Baby and Kids Brand Awards 2021” conducted by Warta Ekonomi's research team based on several indicators, company reputation, publications, and advertising. By using the voting method to more than 1500 herstory.co.id readers and through the official Her Story Instagram account. 

    Morinaga Win as the Mom’s Favorite for kids Milk Products in sub category Kids Milk, based on choice from more than 1500 readers of herstory.co.id, who were asked about two indicator, first the reputation of the product, and Publication indicators are used to assess how much and how many publications are baby and children's equipment products are issued, both from the materials used, terms of use, and many more.

  • 2021

    Babyo Mom’s Favorite Awards 2021 (Categori : Formula Milk)

    The 2021 Babyo Awards is an appreciation event for moms who want to share stories, tips, experiences so that other moms can be helped as well as to partners who have taken part in educating moms in Indonesia. Babyo has voted for Moms to choose the best products from 10 categories that they have curation.

    The Babyo Awards began with a curation process of the brands most frequently shared by Moms throughout the year through the Babyologist app, website, and social media. Next, Babyo invites Moms to participate in voting to choose one of three brands that have been curated in each category. There are 10 categories that are nominated for the 2021 Babyo Awards. The Babyo Awards voting period itself has been held from November 22 to December 7, 2021, involving more than 1600 Moms. In addition to giving appreciation for various favorite products chosen by Moms, Babyo also chose 10 winners who have given their voices and are active in various activities in the Babyo community.

    Morinaga Chil kid won as Babyo MOm Favorite Formula Milk beating 2 other nominees  Bebelac and SGM.

  • 2021

    Top Innovation Choice Awards 2021 by Infobrand.id in collaboration with TrasNco

    To appreciate brands in Indonesia that have succeeded in innovating, INFOBRAND.ID, in collaboration with TRAS N CO Indonesia, held the "Top Innovation Choice Award 2021 & the First Award in Indonesia". 

    Top Innovation Choice Award 2021, is a prestigious award in the field of innovation, which is given to a company or brand for its success in creating innovations for its products, services or services, based on three aspects of assessment; Innovation Idea, Innovation Advantage and Innovation Differentiation Aspect.

    Morinaga Chil Kid & Chil School Platinum Win TOP innovation Choice Award 2021 for innovation Morinaga Moricare Triple Bifidus “Sinergi Probiotik Triple Bifidus & Prebiotik untuk Daya Tahan Tubuh Si Kecil”

  • 2021

    Top Innovation Choice Awards 2021 by Infobrand.id in collaboration with TrasNco

    To appreciate brands in Indonesia that have succeeded in innovating, INFOBRAND.ID, in collaboration with TRAS N CO Indonesia, held the "Top Innovation Choice Award 2021 & the First Award in Indonesia". 

    Top Innovation Choice Award 2021, is a prestigious award in the field of innovation, which is given to a company or brand for its success in creating innovations for its products, services or services, based on three aspects of assessment; Innovation Idea, Innovation Advantage and Innovation Differentiation Aspect.

    Morinaga Chil Go (Powder & Liquid) Win TOP innovation Choice Award 2021 for innovation “Morinaga Chil*Go!: Morinaga Sustainable Innovation To All Indonesian Kids”  as the contribution of Morinaga to launch an affordable with a good quality product in the middle of pandemic Covid-19,  to reach mainstream segment for the Powder format and also complementary supplementation for the liquid format. 

  • 2021

    Top Innovation Choice Awards 2021 by Infobrand.id in collaboration with TrasNco

    To appreciate brands in Indonesia that have succeeded in innovating, INFOBRAND.ID, in collaboration with TRAS N CO Indonesia, held the "Top Innovation Choice Award 2021 & the First Award in Indonesia". 

    Top Innovation Choice Award 2021, is a prestigious award in the field of innovation, which is given to a company or brand for its success in creating innovations for its products, services or services, based on three aspects of assessment; Innovation Idea, Innovation Advantage and Innovation Differentiation Aspect.

    Morinaga Specialties Win TOP innovation Choice Award 2021 for innovation “Allergy Solution : The Innovation Orchestra Project of Morinaga Specialties X Klik Dokter X CRM”  as the contribution of Morinaga to increase life quality of 1 Mio allergic children as part of our contribution to achieve Sustainable Development Goal for children in Indonesia.

  • 2020

    SOCIALLY DEVOTED

    Fanpage Morinaga Platinum berhasil meraih penghargaan peringkat kelima dalam Top 5 Socially Devoted Facebook Brands dan peringkat ketiga dalam Top 5 FMCG Food Category.

  • 2015

    Mix Marketing Communications 2015

    Mix Award adalah penghargaan yang diadakan setiap tahun oleh MIX SWA Media Group. Program ini didaftarkan oleh pemilik Brand atau Agency yang menjalankan aktivasi brand. Acara ini diikuti oleh 100 peserta dari berbagai pemilik Brand atau Agency dengan 80 program yang dianggap layak oleh para juri. 80 program tersebut dinilai dari kriteria strategi, konsep, eksekusi, interaksi, hasil dan juga aplikasinya.

  • 2014

    Marketing Award 2014

    Marketing Award adalah penghargaan tahunan yang diberikan kepada perusahaan yang berhasil menjalankan strategi marketing yang akurat dan memiliki performa sangat baik. Performa ini bisa mencakup Brand, Penjualan, Keuntungan, atau indikator pemasaran lainnya. Event ini diikuti oleh 30 perusahaan besar, yang semuanya bersaing untuk mendapatkan Marketing Award dan Experimental Marketing terbaik di 2014.

  • 2014

    Mother & Baby Reader's Choice Award 2014

    Mother & Baby Indonesia adalah salah satu Majalah Bunda dan Bayi yang terbaik di Indonesia. Mother & Baby Reader’s Choice Award 2014 adalah acara yang diadakan setahun sekali oleh majalah Mother & Baby Indonesia untuk memotivasi para pembaca untuk memilih produk terbaik untuk Bunda, Bayi, Anak dan juga produk khusus untuk anak kecil dan bayi. Polling Reader’s Choice Award 2014 dilakukan di website Mother & Baby Indonesia.

  • 2014

    THE 35th ANNUAL TELLY AWARDS – 2014

    Telly Award adalah penghargaan utama yang diberikan kepada produsen film dan video terbaik; situs komersil, film dan video terbaik; program lokal dan regional terbaik; serta iklan dan TV kabel terbaik. Telly Awards ke 35 ini menerima lebih dari 12,000 pendaftaran dari 50 negara dan 5 provinsi.

  • 2014

    FAMOUS BRAND AWARD – 2014

    FAMOUS BRAND adalah acara tahunan yang diselenggarakan oleh DFI Group (Giant & Hero). Famous Brand merupakan acara utama dengan berbagai bentuk penghargaan, hadiah, dan apresiasi kepada end-user dan supplier. Berbagai macam Famous Brand bersaing untuk mendapatkan penghargaan FAMOUS BRAND 2014. Pada tahun 2014, acara ini diikuti oleh 300 supplier utama (83 peserta untuk kategori media sosial). Sebanyak 17.000 dari 33.000 likes menyukai Morinaga. Tahun 2014 merupakan tahun kedua bagi Morinaga untuk berpartisipasi dalam penghargaan FAMOUS BRAND.

  • 2014

    INDONESIA WOW BRAND CHAMPION AWARD – 2014

    WOW Brand Champion Award diselenggarakan oleh MarkPlus Inc. (Marketing Professional Services terkemuka di Indonesia). Acara ini merupakan apresiasi terhadap kinerja suatu merek di pasar sebagai hasil dari WOW Marketing Research Application yang diterapkan pada 600 responden (Usia 20-50 tahun, SES C ke atas) di Jabodetabek, Bandung, Surabaya, Medan, Balikpapan, Makasar, Semarang dan Denpasar (12 Negara di Indonesia). Responden dipilih secara acak dan disurvei melalui telepon tentang produk yang sudah mereka beli dan konsumsi selama satu bulan terakhir. WOW Marketing mengukur kesan pelanggan terhadap merek berdasarkan pengalaman mereka. Riset ini melacak kepuasan dan loyalitas pelanggan, serta kesediaan mereka untuk merekomendasikan merek tertentu (consumers advocate).

  • 2004

    Pilihan Bunda Award 2023 by HaiBunda – Morinaga, Bunda’s Choice for Children’s Milk | 28 Jan 2024

    Pilihan Bunda Award is an award for brand’s which selected by Moms via survey online. Moms have to choose 1 of the brands in each categories provided by HaiBunda (part of detik Group/ Trans Group). There are some phases for the vote :

    1. Survey Pilihan Bunda Nomination

    HaiBunda held a survey for the audience about brands, then as the result came out, editorial team sorted into 5-6 brands in each category.

    2. Voting Pilihan Bunda Winners

    After the survey and the brands are sorted into 5-6 brands, audience choose 1 brand in each categories.

    The voting was held on October - December 2023 then the winners are announced on January 2024.

  • 2004

    Brand Choice Award 2024 – Morinaga Soya, Soy Formula Milk | 29 May 2024

    TRAS N CO Indonesia bekerjasama dengan INFOBRAND.ID kembali melakukan riset Brand Choice Index 2024. Riset Brand Choice Index 2024 dilakukan pada bulan Januari - Maret 2024,

    terhadap 350 kategori produk dengan lebih dari 3.000-an Brand ter-riset berdasarkan 3 parameter penilaian, yaitu; Digital Brand Awareness Aspect, Digital Consumer Choice Aspect dan Digital Consumer Reviews & Rating Aspect.

    Morinaga Soya terjual lebih dari 44k di 2 market place teratas mendapatkan 12k+ review positif dengan rating 4.9.

     

  • 2002

    Indonesia Digital Popular Brand Award 2022 by Infobrand.id

    The Indonesia Digital Popular Brand Award (IDPBA) is a prestigious award and recognition for brands in Indonesia that have succeeded in building popularity and increasing activity through digital media (internet) so that they are popular in similar categories.

    Research Indonesia Digital Popular Award 2022 Phase 2, conducted in January 2022 - March 2022 for more than 1,000 researched brands from 150 product/service categories. The research was conducted using netizens' voices with 3 digital assessment parameters, namely search engine based, social media based and website based.

    Morinaga has won The Indonesia Digital Popular Brand Award 2022 for infant milk category with total score 17.58%. 

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